To own and elevate the performance of the brand’s Shopify store, turning browsers into buyers and buyers into loyal fans. You’ll be responsible for optimizing user journeys, implementing data-backed CRO strategies, and managing the Shopify ecosystem to drive sales and lifetime value.
This is a full-time contractor role.WHAT’S IN IT FOR YOU
Lead the Shopify and CRO strategy for one of the most exciting brands in the sleep wellness space
Join a high-performing, global team where your impact is visible and celebrated
Own the department and grow into a leadership position
A flexible, remote work environment that fits your lifestyle
Work with a brand that invests in your growth: training, tools, and a test-learn-iterate
Performance based bonuses that reward your for your results culture
WHAT YOU’RE GETTING INTO
Take full ownership of the Shopify store backend: product setup, pricing updates, shipping configurations, copy changes, and more
Plan, execute, and analyze A/B tests across product pages, collection pages, and landing pages
Build and prioritize a CRO testing roadmap: develop hypotheses, segment by market, run tests, and share clear results
Implement tactical and strategic improvements across UX, site speed, checkout flow, mobile optimization, and free shipping thresholds
Manage geo-specific adjustments via Shopify Markets (local currencies, delivery messaging, shipping rates, etc.)
Monitor and maintain the accuracy of all product templates
Support launches by implementing new products, coordinating landing pages, and liaising with marketing and creative teams
Collaborate with external dev/design agencies (e.g., for landing pages), acting as the internal “gatekeeper” for quality
Review landing pages, collection pages, and ensure alignment with paid media campaigns
Track and report performance metrics: CVR, AOV, traffic volume, and impact of tests
WHO YOU ARE
Experienced: 3+ years in CRO, Shopify, or eCommerce management - ideally for a DTC brand or CRO agency
Tech-Savvy: Hands-on with Shopify, A/B testing tools like Elevate, GemPages, Funnellish, and Klaviyo
CRO-Driven: You bring structure, strategic thinking, and prioritization to testing
Meticulous: You double-check everything before it goes live. Punctual, precise, and deeply responsible for site performance
Collaborative: You’ll liaise across paid media, product, and external partners, but largely run independently day-to-day
Analytical: Comfortable drawing insights from GA4, Shopify analytics, and performance dashboards
Bonus Points If You Have:
Experience with wellness, lifestyle, or sleep-related DTC brand
SEO knowledge (H1/H2 usage, keyword integration, etc.)
Experience working with external design/dev teams
WHAT SUCCESS LOOKS LIKE
30 Days: You’ve audited the site, prioritized fixes, and launched your first CRO tests
60 Days: You’re independently running multiple tests, coordinating launches, and fixing structural issues
90 Days: You’ve improved site CR, helped optimize product merchandising, and laid the foundation for scaling your own team
WHAT TO EXPECT FROM THE RECRUITMENT PROCESS
A brief conversation to discuss your background, experience, and alignment with the role
Call with the founding members to learn more about the brand’s vision and discuss how you can contribute to their mission
You’ll be given a relevant task to showcase your skills and approach to social media management
A final interview to discuss your task, answer any questions you may have, and explore how you’ll contribute to the team’s success