eCommerce & Digital Marketing Manager (Shopify) (JB5376)
Green Point / Cape Town
R30 000 to R40 000 a month CTC
Permanent
An international mail order business is looking for a proactive and skilled eCommerce & Digital Marketing Manager (Shopify) to join their dynamic team. Operating in the eCommerce and direct-to-consumer space, the company manages multiple lifestyle and luxury brands across international markets. This role offers the opportunity to take full ownership of the brand’s digital presence — from Shopify website management and optimisation to SEO, conversion strategies, and Klaviyo-driven email marketing. The ideal candidate is hands-on, data-driven, and eager to contribute to the ongoing success of a fast-growing, globally focused team
Minimum Requirements:
2 to 3 years’ experience in an eCommerce or digital marketing role
Proven expertise in managing and optimising Shopify websites
Strong understanding of digital marketing strategies, including SEO (technical, on-page, and content optimisation) and conversion rate optimisation (CRO)
Proficiency in Klaviyo for email/SMS marketing, segmentation, and A/B testing
Experience with Google Analytics, Google Tag Manager, and conversion tracking
Familiarity with Google Business Profile and local SEO practices
Data-driven mindset with experience using analytics and reporting tools such as Looker or Google Data Studio
Knowledge of eCommerce app ecosystems and platform integrations
Solid project management skills, with the ability to manage multiple digital initiatives simultaneously
Excellent communication and collaboration skills for cross-functional teamwork
Advantageous: knowledge of A/B testing platforms, schema markup, or basic HTML/CSS
Duties and Responsibilities:
Take ownership of Shopify store performance, including product listings, content updates, and app integrations
Plan and execute a full-funnel digital marketing strategy, incorporating SEO, CRO, and performance analytics
Lead and manage email and SMS campaigns via Klaviyo, including flow setup, segmentation, testing, and reporting
Research and implement strategies to increase conversion rates and optimise user journeys
Monitor and analyse digital performance using Looker dashboards, Google Analytics, and other relevant tools
Manage site-wide content, promotions, and updates to reflect marketing campaigns
Set up and maintain conversion tracking using Google Tag Manager
Oversee and improve local SEO efforts and updates to Google Business Profiles
Act as the primary point of contact for all eCommerce and digital marketing queries
Collaborate with internal stakeholders to align website, product, and marketing initiatives
Stay current with evolving eCommerce trends, tools, and best practices to ensure digital performance remains competitive